Why choose Jeani Ringkob?

Jeani isn’t just another outsider consultant — she’s a third-generation insider in the asphalt and construction world, so she speaks the language of contractors, equipment dealers, and commercial pavers.

She understands the cyclical nature of the industry, margin pressures and workforce challenges, making her strategies grounded in reality.

How do I know I’ll get results?

If you implement the strategy, results are inevitable.

Jeani specializes in customer-led research → turning actual customer insights into practical strategies for positioning, messaging, and go-to-market.

She uses OKR-based planning to create clarity and accountability for teams that are often overwhelmed by project fires.

Her clients consistently move from “chaotic project work” to a repeatable marketing and sales system that drives growth without piling on overhead.

Will implementing AI really help my bottom line?

The construction industry is only beginning to adopt AI, and Jeani knows how to make it practical.

She introduces AI workflows for business development, proposals, content, and operations, saving teams hours while cutting costs.

Instead of hype, she focuses on real ROI use cases, reducing bid prep time, automating reporting, speeding up communication, and documenting SOPs with tools like Loom + AI.

Can she do all my marketing?

Jeani is a strategic advisor. She can work directly with your internal marketing implementation team OR help you build a contracted team for execution and guide the strategy.

This gives you enterprise-level strategy at a fraction of the cost — perfect for companies stuck between DIY marketing and the expense of big-agency retainers.

Jeani builds systems (Strategy Dogs, sprint trackers, client portals) that keep communication tight and projects moving forward.

Why not just do this internally?

You can, but it’s going to be much harder. Construction is a relationship industry. Jeani’s superpower is blending modern marketing tactics (AI, LinkedIn, content flywheels) with old-school relationship building (customer interviews, testimonials, community trust).

That mix helps owners generate more qualified leads while strengthening long-term loyalty from customers, vendors, and dealers.

What do I say to my investors about all this?

Tell them you’ll be getting these results:

• More revenue: Clearer positioning, stronger lead flow, and strategic market expansion.

• Less overhead: Fractional leadership model + AI workflows cut wasted labor and marketing spend.

• Strategic growth: Shifts leadership from “putting out fires” to scaling in a predictable, profitable way.