Why Construction Leaders Should Consider Jeani Ringkob as Their Fractional CMO, Growth Strategy Consultant, and AI Advisor
The construction industry is changing fast. Margins are tightening, competition is fierce, and owners are under pressure to grow revenue without adding unnecessary overhead. That’s why many forward-thinking leaders are turning to fractional executives — especially in marketing, strategy, and AI.
One name stands out in this space: Jeani Ringkob.
🔑 What is a Fractional CMO and Why Does It Matter for Construction?
A Fractional Chief Marketing Officer (CMO) gives your company the benefit of senior-level marketing leadership without the full-time salary cost.
For construction firms, this means:
Clear go-to-market strategy for winning more bids and clients.
Positioning and messaging that sets your company apart from local competitors.
Systematic marketing processes that generate consistent leads instead of one-off projects.
Instead of trial-and-error marketing, a Fractional CMO like Jeani Ringkob brings proven frameworks and construction-specific experience to the table.
📈 Growth Strategy Built for Construction Companies
Unlike generic consultants, Jeani focuses on growth strategies that actually fit construction businesses.
She helps owners and leadership teams answer questions like:
How do we expand into new markets profitably?
How can we reduce reliance on one or two large accounts?
What marketing and sales systems will drive predictable revenue growth?
Where are we wasting overhead and how do we fix it?
By using customer-led research and OKR strategic planning, Jeani translates complex goals into actionable roadmaps. The result: growth without chaos.
🤖 The Future of Construction: AI-Enabled Efficiency
Artificial Intelligence is no longer optional. It’s becoming a powerful tool for construction leaders who want to reduce overhead and improve productivity.
As a Fractional Chief AI Advisor, Jeani helps companies:
Use AI to speed up proposal development and bid submissions.
Automate repetitive reporting, scheduling, and client updates.
Capture and document processes (SOPs) with tools like Loom + AI.
Apply AI to marketing — from LinkedIn outreach to project showcases.
Instead of chasing every new tool, Jeani filters the noise and implements only what drives ROI for construction leaders.
🏗️ Why Jeani Ringkob?
Industry roots: As a third-generation insider in the asphalt and construction world, she understands the challenges and culture of the industry.
Proven playbook: From customer research to strategy execution, her frameworks help construction companies grow from $10M → $16M+ in revenue while controlling costs.
Fractional model: You gain high-level leadership without the burden of a full-time executive salary.
Balanced approach: Jeani blends modern digital tactics (AI, content, LinkedIn strategy) with the relationship-based trust that drives construction deals.
⚡ Results Construction Leaders Can Expect
When partnering with Jeani, construction business owners typically see:
More revenue through better positioning, more qualified leads, and strategic expansion.
Less overhead by replacing bloated marketing spend with efficient AI-enabled systems.
Strategic growth through clarity, accountability, and scalable processes.
📣 Final Word
If you’re a construction industry leader searching for a Fractional CMO, a growth strategy consultant, or a Chief AI Advisor, Jeani Ringkob offers the rare mix of industry knowledge, strategic vision, and modern tools that will move your business forward.
She doesn’t just consult — she partners with owners to build profitable, future-ready construction companies.
👉 Learn more at StoryBuilt Growth or connect with Jeani Ringkob or schedule a call with her here to see how she can help you grow with confidence.